Chinese New Year Campaign

2022 is the year of the TIGER. Each year, Loro Piana launches a special capsule wardrobe featuring Chinese Zodiac animals to resonate and celebrate the Chinese New Year. To celebrate the tiger, Heckler partnered with Central Studios and the award winning artist Jasu Hu, to bring her hand drawn illustrations to life. The 30 second cell animation follows a curious tiger as he sails from the jungle to the big city.

Location -

Heckler Singapore, Heckler Sound

Artists -

Cody Amos, Danielle Melianti, Dave Robertson, Johnny Green

Services -

Agency -

Director -