Heckler Sound and Director Justin McMillan Team Up for Texas Tourism Campaign
“Justin totally nailed it with that canvas! The scenery, sound, and poetry elevate the film, with just a hint of Texan vibes in the background that pull you right into the breathtaking setting”
Transporting audiences to the wild west, Heckler Sound recently saddled up with Australian director Justin McMillan on ‘Let’s Texas’, a scenic Texas Tourism campaign via Austin creative agency Proof Advertising.
Heckler Sound creative director Johnny Green composed original music to accompany the adventure-packed director’s cut version of the campaign film, spotlighting the state’s unique locations, fun local activities, and warm Texan people.
Putting a new spin on a wild, untamed destination, the original music and mix balances the poetry led, ode-to-Texas campaign, supported by sound design crafted by Dave Robertson that further heightens the unique and playful scenery.
Commenting on the campaign, Johnny Green says, “Justin totally nailed it with that canvas! The scenery, sound, and poetry elevate the film, with just a hint of Texan vibes in the background that pull you right into the breath-taking setting.
“We busted out a Chet Atkins’ Country Gentleman guitar with a good amount of vibrato and reverb to wash over the scenery, while the sound design transports you directly to each destination.”
Director Justin McMillan added, “This job was something else. Shooting at first light then traveling nine hours to the next location to shoot a sunset was a normal day and I couldn’t help but feel a connection to the place.”
Campaign Credits:
Client: Texas Tourism
Agency: Proof Advertising Austin Texas
Executive Creative Director: Claire Jordan
Creative Director: Josh McGonigle
Producer: Amy Hurt
Group Account Director: Blake Maraoui
Account Supervisor: Haley Thompson
Account Executive: Abby Mayer
Production: The Bigger Picture LA / Clockwork Films
Executive Producer: Tracy Mays
Director: Justin McMillan
Producer: John Gilliland
Cinematographer: Todd Campbell
Editor: Jim Ullrich
Colourist: Nick Smith
Music & Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer: Johnny Green
Sound Design: Dave Robertson
Narrator: Holly Hemsworth
