This campaign highlights something close to Heckler’s heart – the importance of a company’s people, and the expertise they bring. The ‘You Know with GIO’ platform turned the spotlight on the GIO employees, revealing them to be experts in their field. Heckler partnered with Revolver’s Matt Devine to deliver a full suite of 3D VXF assets that envisaged what might go on inside a GIO staff member’s head.