Belong and Howatson+Company came to Heckler looking to build on the existing success of the character animations previously created by Heckler. They required a thumb climbing Mt Everest which is an unreal idea but needed it to feel real in execution to share to engage the audience and share an interesting fact . As much as all of the teams involved would love a trip to Nepal, the project was naturally suited to Heckler's CGI capabilities.