Tall Poppy was an initiative of Heckler, Thinkerbell and CGU Insurance, and sought to drive growth for small businesses despite ‘tall poppy’ adversity, an Australian cultural phenomenon where success is frowned upon. Yep, hard to believe, isn't it? The Jim Henson Company created ‘Tall Poppy’ - the ambitious puppet who featured on a 3D billboard, a first for Heckler and the Australian VFX/post-production industry.