Howatson + Co and Finch's Sam Hubbard wanted to reinstate Keno’s icon status in Tasmania, creating a 3-minute film based around the 3 minutes it takes between every Keno game. Heckler Sound crafted the sound world our patrons are in with period authentic sfx like the ones featured on the juke box. Complimented by the amazing music of Claudia Barry. Hubbard’s direction was to have it feel like a music video rather than a commercial.