Heat Happens
That escalated quickly! Heckler Singapore teamed up with Sweetshop for Ogilvy’s “Heat Happens” campaign for Sprite to deliver over 600 outputs over 6 months. The insight behind Sprite’s monumental global rebrand is that everyone faces minor heated moments in their day that provokes us to do things we’d later regret...Sprite helps us all take a moment to cool down and return back to our normal self.
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Abigail Santos, Azreena Ahmad, Cody Amos, Fernando Canevaro, Johnson Lim, Meghan Dwyer, Sen Ree Ooi, Woon Yen Cheng
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