Swimming is woven deep into our cultural memory. Directed by Scoundrel’s Grant Sputore, this campaign for Howatson+Co evokes this nostalgia, & aims to bring it to the 1 in 4 Australian adults who never learned to swim. This is further enriched by Heckler's edit, grade and an original track & tailored sound design from Heckler Sound, evoking the feel of a classic rock-pop era song, enhancing the magic of the underwater world.