Trip Back to the 90s In Fanta’s Retro Remix World in WhatTheFanta5.0 campaign via Heckler Singapore
Taking tastebuds on a journey back in time, The Coca-Cola Company is bringing back its #WhatTheFanta campaign for its fifth iteration.
In this wild and wacky spot crafted by Heckler Singapore, alongside Ogilvy APAC and director duo Henri&Sebastian of Simon & Paul, viewers are invited to have a go at guessing the new mystery flavours while being taken on a nostalgic, dizzying ride through a world full of cassette tapes, flip-phones, vintage Fanta commercials, and 90s video game tropes.
In collaboration with Indonesia-based illustrator and motion designer, Ardhira Putra, Heckler Singapore was tasked with re-imagining Ardhira’s signature hyper-coloured and funky 90s universe via the introduction of 2D cel-animated elements. Real world talents get transformed into 2D characters who skate, jump, and leap their way around exploding fruits and UFOs in this retro-remix Fanta world.
Heckler Singapore Senior VFX Producer Xinhui Zheng says: “This was a super fun piece for the whole team! With Ardhira’s world set up in a 3D space, it gave us the liberty to really push the limits of how dynamic we can get with the camera angles and movements for our base environment plates. Then throw in our 2D cel-animation partners Frederick Venet and CRUX to the mix, and it’s pretty much a guaranteed wild and zany masterpiece.”
Credits:
Client: The Coca-Cola Company
Global Content Production Director: Elsa Casadevall
Studio X Director: Sophie Wordley
Consumer and Shopper Content Manager: Ceren Calikusu
Marketing Manager: Sara Sadek
Agency: Hogarth Worldwide Pte Ltd & Ogilvy Asia Pacific
Executive Creative Director: Sarah Leith Izzard (Ogilvy)
Associate Creative Director: Sonear Santoso (Ogilvy)
Executive Agency Producer: Alexis Lefort (Hogarth)
ASO OU Production: Linda Avriani (Hogarth)
Senior Account Director: Anthony Hung (Ogilvy)
Director: Henri&Sebastian
Production Company: Simon & Paul
Executive Producer: Simon Fessler
Producer: Sandra Zundel
Post Producer: Tom Schönian
Art Director: Ardhira Putra
Post Production: Heckler SG
Creative Director: Cody Amos
Executive Producer: Charu Menon
Senior VFX Producer: Xinhui Zheng
Character Designer & Animation Director: Frederick Venet
3D Animators: Danielle Melianti, Yong Soon Ong, Jason Chow
2D Animation: CRUX
2D Animatic: Charline Sanchez
2D Animators: Avto Gvaramia, Matteo Yermia, Louai Ben Adda, Krishna Kothari
2D Clean-up & Color: Sali Samadbegishvili, Kaiden Pigem, Nilayan Dey Sarkar
2D Animation Producer: Natia Sopromadze
Online & Compositing: Abi Santos
Music, Sound Design & Mix: BDS Music & Fry
